My friend and former coworker, Shawna Black, recently started a boutique digital marketing firm, Kickdown Digital. I always loved working with her, and after she approached me looking for a content writer and someone who could provide search engine optimization writing, or SEO writing, for her clients. One such client, Total Quality Homebuilders, is a luxury homebuilder that builds on a lake in South Carolina. Because their clients are so specific to Lake Keowee, they were in need of pushing potential clients to their site.
As search engine optimization continues to grow in importance based upon how Google crawls for data, Shawna talked to the team at Total Quality to perform an SEO overhaul on their entire website. SEO is also a constant job that involves research, strategy, and a specific knowledge of writing to ensure it’s being done properly. With our team efforts, after the first page was overhauled, the TQ team is seeing a spike in leads on the Total Quality Homebuilders website.