To launch any business well, it starts with developing who you are, what you stand for, and — the best part if you ask us — what you look like.
We had a specific idea of what we wanted Sparrow Creative Studios to be from a brand design, and we knew exactly who we wanted to partner with to tackle that vision: Felicia Koloc. Felicia’s talent for illustration and design has been on our radar for several years and her talent was one we wanted as part of our team. In addition to her incredibly illustrations, she is a talented artist in general who loves marbling just about anything she can get her hands on.
We gave Felicia a brief about what Sparrow stands for and what we were looking for: modern, a hint of femininity without going over the top, bold. What she came back with gave us chills. Felicia took our vision of the Sparrow brand and molded it into something even better than we could have imagined. It encompasses everything we could ever want in our brand.
We’re in love with the entire branding kit. The color pallet is earthy with a natural warmth, which feels exactly like our studio. Felicia hand drew the sparrow icons and then threw in illustrated stars and a willow branch, which are symbols of hope and belonging. It’s perfect.
